BSc (Hons) BM with Business AnalyticsThis program combines core business management principles with advanced analytics skills. Students learn to leverage data-driven insights for strategic decision-making, developing expertise in statistical analysis, data visualization, and predictive modeling while building strong foundations in business strategy and operations.
BSc (Hons) BM with Digital MarketingThis program equips students with the knowledge, skills, and professional competence to succeed as managers in digitally driven business environments. It builds strong foundations in core management areas such as strategy, policy design, innovation, and entrepreneurship, while examining the business practices shaping modern organizations.